Consulting · Operations
Risk Strategy & Operations
Boston Consulting Group
Supporting a global risk operations team by turning complex needs into clear, thoughtful execution.
Current work is represented at a high level to respect confidentiality.
Boston based · New York and Mumbai experience
Strategy minor · Marketing concentration
I turn ambitious ideas into work people can act on.
I am Aayat, a fifth-year Business Administration and Communication Studies student at Northeastern. My work sits between brand thinking and operational execution, shaped by roles at BCG, NARS, GQ India, and Northeastern.
Portfolio · 2026
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Selected work
Structured thinking with a storyteller’s eye.
My experience spans consulting and consumer marketing. Across both, I focus on thoughtful work that creates measurable impact.
Retail Marketing · Beauty
Turning launches into retail-ready moments
NARS Cosmetics
Coordinated 150+ item setups and 800+ retail assets across Sephora, Ulta, Nordstrom, Macy’s, Bloomingdale’s, and Kohl’s.
Retail launch support with cross-functional asset management
Social Strategy · Editorial
Growing an iconic editorial voice
GQ India
Supported social and marketing strategy that increased engagement by 30% and reach by 12%. Work on Facebook Auto also raised sponsor leads by 47%.
Content strategy designed for audience and partnership growth
Fashion PR · Experiential Marketing
Supporting fashion campaigns at NYFW
RISING AMONG
Managed PR and marketing support for fashion campaigns, including press outreach, influencer partnerships, and event coordination surrounding New York Fashion Week.
Five-month fashion PR and marketing internship
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Leadership · Campus
Making ambitious spaces feel more connected.
I care about building communities where people feel supported enough to find their voice and do brave work.
Director of Marketing
Generate · Sherman Center
Led marketing for the student venture ecosystem, from team development to newsletters and outreach.
Digital Content Lead
TEDxNortheasternU
Shaped digital content and social storytelling for a student-led ideas platform.
Student Mentor & Educator
Northeastern University
Supported students as a WISE mentor and peer tutor, alongside teaching assistance for COMM1101.
Research Assistant
MEI Lab · Northeastern University
Contributed to research under Professor Maria Elena Villar, building confidence in rigorous inquiry and insight-led work.